Monday, June 22, 2009

Smarter and Less Greedy

The aroma of our coffee is now permeating the homes of friends, a prominent film director, and the CEO of a music label. All of them are raving about it--we've sold around 20 bags. If you haven't viewed the link that explains the origin of our green coffee, please watch it (the BBC bit)!

http://www.cafeverdeperu.com/sp/prensa.php?m=5

What interests us most about our beans is the production process:

Oftentimes, the globalization of capitalism can exploit those who are on the bottom of the production chain--in this case, the farmers. Our distributors, however, work directly with smaller farms that are family owned and ensure that they receive a worthy pay for their harvest. This is an example of how globalization of capitalism can have a positive impact--we just have to be smarter and less greedy about it.

1 comment:

  1. ship some up here! por favor?
    I'm going through a coffee phase.. I like it right now. Or rather, I can handle it right now.

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